Ethics and Standards Websites

Worst practices, software and gimmicks to avoid.

Describes the action of cloaking and explains why you should not do it.

Guide to avoiding being spammed and sending e-mail without spamming.

Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.

Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.

Reviews major search engines to see if disclosures of paid content are clear and conspicuous.

Reviews efforts to create standards for SEO industry and search engine marketing professionals.

UK Act of Parliament that covers misleading advertising on the Internet.