Looking to market your business online, so you can drive more traffic to your website and close more sales? Most businesses start out with paid ads. And Google is the most popular platform for running online ads.
So popular, in fact, that Google generates a cool $150 billion a year in ad revenue. The problem? Most businesses don’t know how to run effective ads and are just handing their money over to Google.
Instead of paying for ads, you should focus on SEO. Once you have an optimized website, you just need to focus on off page SEO. And there are both free and paid ways to do this, depending on how much time and money you have in your marketing budget.
Ready to learn about on page vs off page SEO? Keep reading below to learn about these vital SEO strategies now.
On Page SEO vs Off Page SEO
The world of SEO is big and complex. But you can break down the main components into two categories; on-page SEO and off-page SEO.
On-page SEO is what you do first. It’s everything that involves your website. Every page on your website needs to be optimized to bring your users the best experience, as well as include all of your important keywords.
This involves choosing keywords for each page on your website, writing blog posts to support your primary pages, adding keywords to image titles, improving page loading speed, and so forth. You can also refer to it as “technical SEO” since some of it involves the code of your website.
For the most part, you do on-page SEO one time. Then, almost all of your ongoing SEO efforts are off-page.
So, what is off page SEO? It’s the key to success in the SEO world.
A Deeper Understanding Off Page SEO
Off-page SEO is what happens outside of your website that boosts your website’s ranking power in the search engines. Essentially, your goal is to get other websites to link back to specific pages on your website.
Each link to your website acts as a vote in the search engine. The more votes (links) you have, the more Google will take your website seriously. And as a result, you’ll see your website climbing the search rankings.
If you stay consistent, continually adding links back to your website monthly, you can eventually reach page one, and maybe even the top spot.
If you can do that, you can guarantee organic monthly traffic, which can lead to increased sales.
There are many ways to get backlinks to your website. You can have a press release written so that dozens of news outlets link back to your site.
You can have guest posts written on other websites that link back to your site. You can create infographics relevant to your industry that encourage social sharing, which can generate backlinks.
For best results, you should do a little bit of everything, though guest posting tends to generate the best results.
Commit to Regular Off-Page SEO
You can’t do off page SEO until you’ve handled your on-page SEO. You need an optimized website before you bother getting backlinks to your website.
But once your site is optimized, it’s time to get as many links as possible, on a regular basis if you want to see some positive results.
Looking for more marketing tips like this? Check out our blog now to keep reading.