The Marketing and Advertising News and Media category covers news services, television or radio programs, newspapers, magazines, and e-zines which deal exclusively with marketing and/or advertising.- Category ID : 51567
Specialist on-line marketing journal devoted to high quality research that develops empirical generalizations related to marketing, consumer behavior, and strategy.
Covers multiple aspects of direct marketing, including postal and regulatory issues, creative, lists, customer relationship management. Published by Primedia Business Magazines and Media.
Geared toward sales promotion and marketing executives who manage POP displays, trade show exhibit and sales promotion programs. Features advertiser and subscription information.
Provides direct marketers, catalogers, corporations, small- and medium-size businesses and non-profit organizations with information on direct marketing.
Feed from Marketing Today, a business-to-business marketing magazine featuring research and trends, along with articles on marketing strategies and tactics and marketing tools.
Provides an international forum for applied research papers, case studies, briefings and reviews on latest techniques, thinking and practice in the marketing of hotels, travel, tourism attractions, conventions and destinations.