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Micromarketing uses information about local areas for applications such as targeting direct marketing, analysing customer loyalty, branch location, planning merchandise mix,or turnover forecasts. The information for this analysis is usually derived from a database of lifestyle surveys and/or census demographics. The basic principle is that people who live in similar areas will, to some degree, have similar purchasing power and spending habits. This idea allows one to build mathematical models predicting likely purchasing behaviour.
The regioSelect classification allows targeting of direct marketing or analysis and comparison of geographic areas across Germany.
Processes the countries population, housing and business registers to compile information which may be used for target marketing. [Swedish/English]
Business Mapping, Geomarketing and GIS activities. MicroGIS provides a Swiss Zipcodes mapping product and demographic data sets for postcodes and commune.
Credit referencing and consumer targeting for the USA and other countries
Postcodes Across Europe
A collection of information and links covering most questions about postcodes, addresses and marketing databases. Provides postcode formats and checking facilities together with links to associated sites.
Demographic and market information, target marketing, marketing databases and information systems for the United Kingdom and Europe.
Subscription service providing interactive demographic maps and reports for any level of geography in the U.S.
Power Marketing, Inc.
Designs and successfully executes account specific programs. Activities include Trade marketing and customised category management.
Free access to US census data for defined geographic units or circles. Links to other sites for updated (paid for) data
Provides geodemographic and geoeconomic decision-making information to direct, retail, internet and mass marketers.
Suppliers of EvoxQR Code application, United Kingdom and international postcode/zipcode and addressing databases.
Geodemographics Knowledge Base
An online directory of websites intended for people interested in geodemographics, geo-spatial analysis and demographic and geographic datasets.
Insight out of Chaos
A direct marketing company covering loyalty programmes, frequent shopper marketing, database management,target marketing,customer relationship management and direct mail.
PMD Advisory Services
Provider of market data and customized demographics especially for the senior living industry. Provides project feasibility consulting, demographic data, mapping and GIS, and online searchable databases.
Web-based Business Intelligence to allow customers to determine geographic and demographic information about their customer-base.
Provider of mapping software, demographics, lifestyle information, business demographics for targeted micromarketing.
Providing consulting services and sales of associated technologies in consumer and business profiling, segmentation, and targeting.
Direct demographic and marketing services. Generates product exposure through a grass roots understanding of local and regional communities.
A promotional services firm that builds brand awareness through targeted product sampling and high impact promotional vehicles.
Analytic-driven sales and marketing firm dedicated to helping companies identify, target, and acquire more of the right customers.
A marketing analysis firm that offers services based around with customer profiling, analysing market research, and other analysis of data associated with marketing.
Geoscape provides market intelligence via information products, software and consulting services. This includes Census demographics and geodemographic datasets via an online data catalog
Statistics Finland provide a variety of local demographic information by either postcodes or municipality. For micromarketing services they can also provide ACORN Finland.
Location Intelligence service provider and Mapinfo partner providing GIS software and data for Belgium.
Buzz Marketing Group
Providing online and offline lifestyle and buzz marketing services for brands seeking to attract teen audiences.
Digital Vector Maps
Editable layered PDF maps for overlaying business and marketing information including sales areas.
Provider of US Census, demographic, and GIS data products for demographic research, marketing, and market research.
Weblog about viral and online marketing written by Frederik Hermann.
London-based viral marketing agency providing creative, seeding and tracking services.
Pod is a digital brand laboratory providing broadband entertainment, viral marketing campaigns and branded games.
Two Heads Media Consultancy
Two Heads specialise in sub-sector targeting and can facilitate delivery to small residential clusters of as little as 200 letterboxes for door to door delivery.
Marketing research company specializing in Australian customer data, market information and targeting programs.
Georgia 2000 Information System
Produce demographic reports using multilayered interactive maps on demographic, income, business, household, spending, labor and education data for the southeast.