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Micromarketing Websites

Micromarketing uses information about local areas for applications such as targeting direct marketing, analysing customer loyalty, branch location, planning merchandise mix,or turnover forecasts. The information for this analysis is usually derived from a database of lifestyle surveys and/or census demographics. The basic principle is that people who live in similar areas will, to some degree, have similar purchasing power and spending habits. This idea allows one to build mathematical models predicting likely purchasing behaviour.- Category ID : 51566
1 -

AZ Direct

The regioSelect classification allows targeting of direct marketing or analysis and comparison of geographic areas across Germany.
2 -

Statistics Sweden

Processes the countries population, housing and business registers to compile information which may be used for target marketing. [Swedish/English]
3 -

MicroGIS

Business Mapping, Geomarketing and GIS activities. MicroGIS provides a Swiss Zipcodes mapping product and demographic data sets for postcodes and commune.
4 -

Experian

Credit referencing and consumer targeting for the USA and other countries
5 -

Digital Media Communications LTD

Viral video and buzz advertising firm based in London. Specializing in video syndication and tracking online viral video campaigns.
6 -

Postcodes Across Europe

A collection of information and links covering most questions about postcodes, addresses and marketing databases. Provides postcode formats and checking facilities together with links to associated sites.
7 -

Joint Industry Committee for the Regional Press

Information on the readership and circulation areas of regional newspapers. The data section of the site gives basic demographics for any town/location in Great Britain.
8 -

CACI Limited

Demographic and market information, target marketing, marketing databases and information systems for the United Kingdom and Europe.
9 -

Demographics Now

Subscription service providing interactive demographic maps and reports for any level of geography in the U.S.
10 -

Larkspur Data Resources

Address lists. Databases of retirement, 401k, pensions, group benefits, and high net worth individuals.
11 -

Power Marketing, Inc.

Designs and successfully executes account specific programs. Activities include Trade marketing and customised category management.
12 -

FreeDemographics.com

Free access to US census data for defined geographic units or circles. Links to other sites for updated (paid for) data
13 -

Ricercar, Inc.

Provides geodemographic and geoeconomic decision-making information to direct, retail, internet and mass marketers.
14 -

Altavision Geographics

Business Geographics services (custom maps, market analysis, and reports
15 -

Retail Locations UK

A database of multiple retail outlets in the United Kingdom.
16 -

Evox Facilities

Suppliers of EvoxQR Code application, United Kingdom and international postcode/zipcode and addressing databases.
17 -

Geodemographics Knowledge Base

An online directory of websites intended for people interested in geodemographics, geo-spatial analysis and demographic and geographic datasets.
18 -

Insight out of Chaos

A direct marketing company covering loyalty programmes, frequent shopper marketing, database management,target marketing,customer relationship management and direct mail.
19 -

Media Networks. Inc.

Local Adverts in national magazines.
20 -

PMD Advisory Services

Provider of market data and customized demographics especially for the senior living industry. Provides project feasibility consulting, demographic data, mapping and GIS, and online searchable databases.
21 -

Marketview Limited

Web-based Business Intelligence to allow customers to determine geographic and demographic information about their customer-base.
22 -

Empower Geographics

Provider of mapping software, demographics, lifestyle information, business demographics for targeted micromarketing.
23 -

DecisionWhere, Inc

Demographic reports and maps for US site selection.
24 -

A1 Analytics

Providing consulting services and sales of associated technologies in consumer and business profiling, segmentation, and targeting.
25 -

DCD Marketing

Direct demographic and marketing services. Generates product exposure through a grass roots understanding of local and regional communities.
26 -

Sunflower Group

A promotional services firm that builds brand awareness through targeted product sampling and high impact promotional vehicles.
27 -

Target Marketing of Santa Barbara

Information on workshops, books, and consulting services.
28 -

Upper Quadrant

Analytic-driven sales and marketing firm dedicated to helping companies identify, target, and acquire more of the right customers.
29 -

ESRI Business Information Solutions

Demographic reports for anywhere in the USA. Create a trade area interactively and select reports of demographic and market information.
30 -

Eureka Facts

A marketing analysis firm that offers services based around with customer profiling, analysing market research, and other analysis of data associated with marketing.
31 -

Geoscape

Geoscape provides market intelligence via information products, software and consulting services. This includes Census demographics and geodemographic datasets via an online data catalog
32 -

Statistics Finland

Statistics Finland provide a variety of local demographic information by either postcodes or municipality. For micromarketing services they can also provide ACORN Finland.
33 -

GEO Solutions

Location Intelligence service provider and Mapinfo partner providing GIS software and data for Belgium.
34 -

Buzz Marketing Group

Providing online and offline lifestyle and buzz marketing services for brands seeking to attract teen audiences.
35 -

Digital Vector Maps

Editable layered PDF maps for overlaying business and marketing information including sales areas.
36 -

Word of Mouth Marketing Association (WOMMA)

US-based organization for the viral, buzz, and word of mouth marketing industry. Events, newsletters, blogs and knowledge about word of mouth.
37 -

GeoLytics

Provider of US Census, demographic, and GIS data products for demographic research, marketing, and market research.
38 -

Netzkobol

Weblog about viral and online marketing written by Frederik Hermann.
39 -

Rubber Republic

London-based viral marketing agency providing creative, seeding and tracking services.
40 -

Pod Design

Pod is a digital brand laboratory providing broadband entertainment, viral marketing campaigns and branded games.
41 -

Two Heads Media Consultancy

Two Heads specialise in sub-sector targeting and can facilitate delivery to small residential clusters of as little as 200 letterboxes for door to door delivery.
42 -

Pacific Micromarketing

Marketing research company specializing in Australian customer data, market information and targeting programs.
43 -

Georgia 2000 Information System

Produce demographic reports using multilayered interactive maps on demographic, income, business, household, spending, labor and education data for the southeast.
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