Association of marketing and opinion research companies in Mexico. Defines common quality norms and standards in methods, techniques, terminology, and analysis criteria as related to marketing research in Mexico.
Spearheading all major developments in qualitative research. Includes overview of the association and qualitative research as well as a reading list, hot topics and links.
Conducts survey research in the public interest for government agencies, educational institutions, private foundations, non-profit organizations, and private corporations.