Organizational Development (OD) is concerned with planned change
in an organizational context. OD is applied behavioral science
targeted at changing the total organization or system. The major goal
of OD is increased organizational effectiveness and individual development.
Culture and process are typical high priority targets of OD. Culture consists of basic assumptions, values, and norms of behavior that are viewed as the correct way to perceive, think, and feel. As culture has a heavy influence on both thinking and feeling even in highly technical/scientific fields, culture change is seen as necessary for lasting organizational improvement/ change/ transformation.
Primary distinguishing characteristics of OD include:
- Focus on culture and process.
- Encourages collaboration between leaders and members in managing culture and process.
- Teams and groups are typical targets of intervention.
- Focus on the human and s